The textbook says:
"User Experience Design (UXD or UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.
User experience design includes elements of interaction design, information architecture, user research, and other disciplines, and is concerned with all facets of the overall experience delivered to users.
User experience takes into account the feelings people have while using a particular product. These feelings can range from satisfaction to frustration. User experience design caters to how products should be designed in order to increase the usability provided in the interaction between the user and the product."
That's actually pretty well put.
Our user's experience permeates all aspects of the design we do across the technologies and platforms we use. Our core philosophy lies in considerably enhancing the user's experience using art, design and technology.